Introduction Internal authority is often described as something you can redistribute at will. Add links, tweak navigation, and the weight should flow. In practice, authority inside a site behaves more like routing priority than a transferable asset. It moves along…
Introduction Content refresh feels like action. You rewrite, expand, update dates, ship. And then nothing moves. I’ve seen this too many times to treat it as coincidence. On large sites, refreshing content without changing its structural position almost never resets…
Introduction XML sitemaps are often treated as a corrective mechanism. Something is not indexing, visibility drops, updates take too long — so the sitemap is regenerated, resubmitted, and expectations reset. In practice, sitemaps almost never fix structural problems. They can…
Introduction Reindexing is not a button. It is a scheduling side‑effect. In large systems, pages are not reprocessed because something changed, but because the system encountered enough reasons to care again. Internal linking is one of the few levers that…
Introduction Some pages don’t fail loudly. They don’t break. They don’t disappear from the index. They get crawled. They just stop mattering. Soft orphans are pages that still exist in the site’s structure, but no longer exist in its priority…
Introduction Indexation latency is rarely about time. It’s about priority. On large sites, updates take weeks to appear in search results not because Google is slow, but because the system no longer sees those URLs as worth returning to quickly.…
Introduction URL depth is still treated as if it were a control knob. Make pages “shallower” and crawlers will visit them more often. In real systems, that logic collapses quickly. Across large content sites, I repeatedly see URLs six or…
Introduction Category pages are meant to function as structural anchors. They define scope, stabilise intent, and concentrate internal paths. On large sites, many of them quietly stop doing that. Nothing breaks. URLs remain valid. Indexation technically persists. What changes is…
Introduction Most crawl traps are not caused by mistakes. They are caused by systems behaving exactly as designed. Pagination improves usability. Facets improve findability. Filters reduce friction. None of these mechanisms are inherently problematic. The problem appears when they are…
Introduction I keep hearing the same question framed the same way: “Do we have a crawl budget problem?” It usually comes after someone notices that Googlebot spent a lot of time somewhere unimportant and not enough time where the business…